ATHLETE AND CELEBRITY SOLUTIONS

You are the CEO of your own company: Me, Inc. and the most vital job at Me, Inc. is the director of marketing position for the brand called You. In today's sports and entertainment industry it is more imperative than ever before to appreciate and understand the importance of branding. Athletes and celebrities are brands because their success is defined by what people think about them. They exist in the minds of their audience in precisely the same way that corporate brands do.

The mention of an athlete or a celebrity conjures up an image, a feeling and a sense of the future behavior of that person based on past experience. How the brand is managed is directly aligned with the success an athlete or celebrity experiences. Do you want to be a shooting star or steady source of light for years to come? Novuss Media wants to keep our clients' stars bright by generating positive, culturally relevant and authentic exposure to enhance their public image and create long-term business opportunities such as appearances, sponsorships, partnerships and more.

CAPABILITIES OVERVIEW

Research and Strategy
We base our marketing tactics on a well-defined strategy. Through research we deliver practical insight for the development of creative messaging that truly speaks to your audience. We use traditional and nontraditional techniques that uncover real answers to specific problems. The results are athlete and celebrity brands and messaging that are always on target and culturally relevant.

Our capabilities include, but are not limited to the following: audits, competitive assessments, surveys, focus groups, audience segmentation.

Creative/Design
Athlete and celebrity brands need strong creative support to propel them to the forefront of people's minds. We understand the importance of finding original and innovative solutions for our client's diverse and unique creative needs. Design and copy should capture the personality of the individual and compel the attention of the targeted audience by evoking feeling. True success is measured by favorable brand impressions that contribute to name recognition and ultimately revenue growth. Our capabilities include developing all traditional and non-traditional creative and design elements needed for online and offline marketing.

Interactive
Interactive marketing is an integral part of the brand building process. We believe it is more than a fancy website or cool banner ad. It's about bringing strategic and powerful interactive ideas to life. From the creation of powerful websites by web wizard Victor Guerrero to the implementation of SEO, SEM and other interactive marketing campaigns, we know how to best integrate your brand and messaging into integrated online programs designed to maximize your profitability. Our capabilities include, but are not limited to the following: web development, content strategy and web writing, social media, e-mail, website analytics, pay-per-click advertising and search engine optimization.

Public Relations
Public relations, communications and media management is all about building and managing your brand while increasing awareness through publicity. Novuss Media believes in building relationships and making connections that inform, influence and motivate the public mind. We work to secure and maintain the awareness needed to succeed in an increasingly fragmented and competitive landscape. Integrated with other marketing practices, PR has the power to build brands and share key messages that can influence an audience's perceptions and behaviors. Our efforts play an integral role in helping clients seize opportunities, enabling them to capture the leadership position in their respective markets. Our capabilities include, but are not limited to the following: media training, crisis preparedness and management, awareness programs, special event productions, product placement, press release distribution, writing and placing feature articles and gaining interviews in key media outlets.

Traditional Advertising
Traditional advertising, properly executed, can still be a powerful medium. Novuss Media develops integrated advertising campaigns designed to break through the ordinary and connect in a meaningful way to your target audience. We can create a customized campaign that injects itself into the lifestyle of your audience, using a mix of direct and non-traditional vehicles that ignite your message and gain market share. Our capabilities include, but are not limited to the following: print, broadcast, outdoor, packaging, brochures and point of sale.