CORPORATE SOLUTIONS

An inspired brand is essential in today's increasingly competitive marketplace. It has to break through the chaos and resonate in the minds and hearts of customers, clients and prospects. The best brands connect with their target audience emotionally and rationally. Understanding the essence of your brand and what sets you apart is critical. Branding must reflect your company's strategy and reinforce the positioning of your company or product. Branding is fun but should not be taken lightly. At Novuss Media, we get to the heart of your product and create clear and consistent messaging that is culturally relevant, resonates with your target audience and is authentic. We partner with you to build a brand identity and bring it to life through effective and efficient messages and means.

CAPABILITIES OVERVIEW

Research and Strategy
We base our marketing tactics on a well-defined strategy. Through research we deliver practical insight for the development of creative messaging that truly speaks to your audience. We use traditional and nontraditional techniques that uncover real answers to specific problems. The results are product brands and messaging that are always on target and relevant. Our capabilities include, but are not limited to the following: audits, competitive assessments, surveys, focus groups, audience segmentation.

Creative/Design
Product and corporate brands need strong creative support to propel them to the forefront of people's minds. We understand the importance of finding original and innovative solutions for our client's diverse and unique creative needs. Design and copy should capture the personality of the brand and compel the attention of the targeted audience by evoking feeling. True success is measured by favorable brand impressions that contribute to name recognition and ultimately revenue growth. Our capabilities include developing all traditional and non-traditional creative and design elements needed for online and offline marketing.

Interactive
Interactive marketing is an integral part of the brand building process. We believe it is more than a fancy website or cool banner ad. It's about bringing strategic and powerful interactive ideas to life. From the creation of powerful websites by web wizard Victor Guerrero to the implementation of SEO, SEM and other interactive marketing campaigns, we know how to best integrate your brand and messaging into integrated online programs designed to maximize your profitability.

Our capabilities include, but are not limited to the following: web development, content strategy and web writing, social media, e-mail, website analytics, pay-per-click advertising and search engine optimization.

Public Relations
Public Relations, communications and media management is all about building and managing your brand while increasing awareness through publicity. Novuss believes in building relationships and making connections that inform, influence and motivate the public mind. We work to secure and maintain the awareness needed to succeed in an increasingly fragmented and competitive landscape. Integrated with other marketing practices, PR has the power to build brands and share key messages that can influence an audience's perceptions and behaviors. Our efforts play an integral role in helping clients seize opportunities, enabling them to capture the leadership position in their respective markets.

Our capabilities include, but are not limited to the following: media training, crisis preparedness and management, awareness programs, special event productions, product placement, press release distribution, writing and placing feature articles and gaining interviews in key media outlets.

Traditional Advertising
Traditional advertising, properly executed, can still be a powerful medium. Novuss develops integrated advertising campaigns designed to break through the ordinary and connect in a meaningful way to your target audience. We can create a customized campaign that injects itself into the lifestyle of your audience, using a mix of direct and non-traditional vehicles that ignite your message and gain market share. Our capabilities include, but are not limited to the following: print, broadcast, outdoor, packaging, brochures and point of sale.